marketing

NRC Handelsblad: marketing-savvy, Drupal-friendly, delightfully geeky all-around nice guys

NRC Handelsblad is one of The Netherlands’ most prominent and influential news papers. In collaboration with the Krimsonians they recently launched nrcboeken.nl, an extension to their main web presence aimed at becoming the number one literary reference site in The Netherlands.

I’ve little doubt they’ll succeed given the editorial and technical teams backing the project.

Dries, Drupal, Acquia and Mollom featured in Belgian career magazine Jobat


This weekend’s edition of career magazine Jobat has a Dutch two page article featuring Dries, Drupal, Acquia and Mollom.

I’m particularly impressed with the clear and easy language used to describe what Drupal is, what Acquia will be doing and what Mollom has to do with anything.

Signs

I shop for a new car. I enter the show room and find a car blocking my way. It has a sign that reads “Congratulations to family Something-or-other for purchasing this brand new model X.”

The car has its hood popped and a mechanic is frantically trying to get it started with a portable car battery.

30 minutes pass and I’m still kept waiting while the mechanic and two sales drones figure out how to start the damn thing.

Good signs these are not.